Food Value Chain Workshop:

How markets drive the food value chain? : - What does it mean for value creation?

17 August 2010

Bayview Eden Hotel, 6 Queens Road, Melbourne, Victoria

Department of Primary Industries Victoria with CSIRO Food and Nutritional Sciences

The workshop aims to explore the influence of global market on the food chain approach to change, value creation and building sustainable competitiveness.  Presentations will include strategic global insights driving change in food value chains, value chain response and case studies.

Global market trends are creating new threats and opportunities which are shaping the food value chains of the future. The food chain response can be pro-active or reactive; build competitive advantage or embark upon a pathway of terminal self destruction. The workshop will examine the principle success factors for creating sustainable competitiveness through the food value chain.

Purpose: To explore the influence of the market on the food chain approach to change, value creation and building sustainable competitiveness.

Target audience:

• Agrifood industry personnel with responsibility for creating market driven higher value agrifood products
• Researchers and students requiring an understanding of market trends, value chain dynamics and agricultural product innovation.
• Government, industry granting bodies and policy makers requiring a broader appreciation of market trends and opportunities for agricultural innovation and creation of market driven higher value products

Program:

1-1.30pm     Workshop session registration

1.30pm         Opening session – Welcome & introduction: Russell Sully

1.40pm     Global market trends driving change in food value chains Professor David Hughes: Centre for food Chain Research, Imperial College London

2.00pm     How can the food value chain respond to market trends to create sustainable competitive advantage?  Michael O’Keeffe, M O’Keeffe and Assoc.

2.20pm     What market knowledge does the food chain need and how can it use it to create value, drive innovation and positive change:  Martin Kneebone, Freshlogic, Melbourne

2.40 - 3pm     Panel session for addressing questions from the three previous speakers

3.00-3.25pm     Afternoon tea

3.25pm     Meat chain innovation: Lessons in value creation and response to global market demands Jack Barclay: CRF Meats Colac

3.40pm    Victoria Lamb Industry Case study: - Creating value in response to the carbon footprint:  Nicki Marks DPI Victoria

3.50pm    Cargill Charlton Beef profit Partnership project Pete Hunter DPI Victoria

4.00pm   Fruit Case Study: Delivering good to eat fruit every time Rowan Little: Montague Fresh

4.15pm    Premium fruit system: Perfect to eat every time Bruce Tomkins: DPI Knoxfield Victoria

4.30pm         Panel discussion & hypothetical case study

4.50pm        Closing remarks

7:00pm       FIESTA 2010 welcome reception – Bayview Eden Hotel

Registration: By August 10th, 2010

Registration fee: $90 per person ($20 with conference registration)

Contacts: Nicki Marks, Manager, Strategic Market Analysis, Department of Primary Industries.
Phone: 0408 544 072

Russell Sully, Key Project Manager, Department of Primary Industries
Mob: 0412 254 778